Argyle Completes Acquisition of Proformative's Webinars and Lead Generation Services
New York, September 21, 2016 - Argyle Executive Forum, LLC ("Argyle"), a leading provider of events, content and professional networks for C-Suite executives, announced that it has acquired Proformative, Inc.'s ("Proformative") webinar and lead generation services business unit. Proformative produces more than 100 CPE-accredited webinars annually for corporate finance, treasury and accounting executives. Proformative's separate, on-demand learning business will rebrand itself as Illumeo. The transaction closed on September 9, 2016. Terms of the transaction were not disclosed.
"Proformative has built a highly-respected digital event and lead generation business that delivers a valuable and informative educational experience for users, and predictable returns for marketers," commented Argyle President & CEO, Danny Phillips. "Acquiring Proformative's products significantly enhances our membership-based, high touch engagement lead generation solutions. Alongside Argyle's CFO, CFO.com, CFO Leadership Forum and CFO Rising brands, we will have an unrivalled set of content and marketing solutions for finance and accounting executives and marketers who need to sell to these executives."
"We are very pleased to complete the acquisition of Proformative's webinar and lead generation assets," said Craig B. Klosk, Managing Partner and Co-Founder of Wicks. "Following the acquisition of Innovation Enterprise earlier this year, the addition of Proformative assets further strengthens Argyle's leading position in the high touch engagement B2B marketing solutions space. We believe that the growth opportunities in Argyle's markets are significant and we look forward to working with Danny and the rest of the team to create additional value for Argyle's members and clients."
DLA Piper LLP served as legal counsel to Proformative. Golenbock Eiseman Assor Bell & Peskoe LLP served as legal counsel to Argyle.